Score each statement from 1 (strongly disagree) to 5 (strongly agree). Takes approximately 15 minutes. There are no right or wrong answers — just honest ones.
Section 1 of 9
About you & your business
Context only — no scoring
Industry
Years in business
Number of staff
Leadership
Country your business is based in
How did you hear about Trilby White?
Vision, strategy & differentiation
1 = strongly disagree · 5 = strongly agree
If a question doesn't apply to your business, leave it blank — it won't affect your score.
What do you do that no one else does, or no one does as well?
People & team
1 = strongly disagree · 5 = strongly agree
If a question doesn't apply to your business, leave it blank — it won't affect your score.
What is your biggest people challenge right now?
Operations & systems
1 = strongly disagree · 5 = strongly agree
If a question doesn't apply to your business, leave it blank — it won't affect your score.
Finance & growth
1 = strongly disagree · 5 = strongly agree
If a question doesn't apply to your business, leave it blank — it won't affect your score.
Marketing & client acquisition
1 = strongly disagree · 5 = strongly agree
If a question doesn't apply to your business, leave it blank — it won't affect your score.
Risks & vulnerabilities
1 = strongly disagree · 5 = strongly agree
If a question doesn't apply to your business, leave it blank — it won't affect your score.
Is there anything keeping you up at night about the future of your business?
You as a leader
1 = strongly disagree · 5 = strongly agree
If a question doesn't apply to your business, leave it blank — it won't affect your score.
What would need to change for you to feel truly on top of your business?
Priorities
Open text — no scoring
What are the three things you most want to change in the next 6 months?
What has stopped you from addressing these already?